Adipositas Documentary

As Art Director, I shaped the visual identity of this two-part documentary in collaboration with Vita Health Media. I designed a dedicated motion design system that bridges science and aesthetics.

Logo

Because we created a documentary about obesity, I played with the letter ‘i’ in the logo, subtly adding a belly to evoke the presence of a larger body. I love exploring playful typographic details like this—it allows me to fully unleash my creativity.

From the very first concept sketches to the final animations, I created all explainer sequences and animated illustrations. My goal was to transform complex medical content into a visual language that is clear, engaging, and accessible to a broad audience.

This film was created by
a wonderful team:

*Art Direction and Motion Graphics: Soner Aktas
Final Editing: Lea Bergenthum
Editorial Supervision & Approval: Isabelle Fabian
Scientific Review: Marc Krumrey
Head of Production: Christoph von Gülich
Image Research: Stephanie Wiegand
Graphic Support: Derek Jasse
Creativ Producer: Lia Freudenberg
Cinematography: various freelance camera teams